Mobilize Those Mobile Eyes Again
In part 1 of Mobilize Those Mobile Eyes, I wrote about the different facets of the mobile channel that your [...]
Transmedia Storytelling at SXSW Interactive
This week at the 2012 SXSW Interactive Conference, I noticed another theme that is a facet of multichannel communications: Transmedia Storytelling. I had the luck of choosing two adjacent sessions that focused on transmedia storytelling, which really got me thinking about what this means to organizations and how it fits in with a broader communications strategy. While an official definition may be arguable, I would define transmedia story telling as a technique in telling a story where multiple platforms or channels are necessary to tell the whole story. Conversely, Multichannel communications focuses on coordinating a campaign or appeal across multiple channels. They are similar but I believe the nuanced differences are important. [...]
Mobilize Those Mobile Eyes
Confession time: not more than ten years ago I was one of those people who said I would never have [...]
Event Fundraising Contests That Will Blow Your Mind!!
Instead of asking participants to raise a [insert $ amount here] ask them to complete a series of tasks that will lead to them raising more money. A key point to remember is that these contests are about encouraging people to take specific actions, not always about the amount of money people raise. They work because we know that very successful peer to peer participants exhibit behavior that correlates to higher fundraising. They:
The TED of Direct Marketing
Recent research suggests that economic and policy changes over the last five years are continuing to make things difficult for [...]
2011 Online Giving Trends
Blackbaud released its 2011 Online Giving report today. The report combines findings from The Blackbaud Index of Online Giving with [...]
From Our Hearts to Yours
A few years ago, USNews.com called the prospect research, “the best-kept-secret” – one of nonprofit’s “hidden heroes.” Well, I didn’t [...]
Mobile Donation Forms
When I say, “mobile donation” you probably think about text-to-give. I assume that because when I Googled the term*, that’s [...]
80 Email Subject Lines from End of Year Fundraising
I get a lot of nonprofit email messages through subscribing to lists, working with lots of organizations, and being a [...]
The Last Word in 2011
Thanks to The Agitator for letting me have the last word in 2011. Tom Belford and Roger Craver’s daily e-newsletter [...]
