Data Dictionary: Variables and Analytical Learning
Analytics can be overwhelming or confusing without the proper context. This month, I will attempt to explain what some of that crazy jargon is.
What’s All The Fuss About ROI?
Jargon in fundraising analytics seems to be all over cyberspace, and this blog will help explain one of the most commonly used terms, Return On Investment (ROI)
200 More Email Subject Lines from End of Year Fundraising
200 More Email Subject Lines from End of Year Fundraising. Analysis of nonprofit fundraising email subject lines.
A Fundraisers Take on the 6 Principles of Persuasion
According to the science of persuasion, based on research by Dr. Robert Cialdini, there are six principles that make you more persuasive. These principles apply to anything really, but for our work let's look at how they apply to fundraising.
8 Frequently Forgotten Costs of IT Projects and How to Plan for Them
A successful IT project has a comprehensive plan with a budget that matches. Remember these keys to success for your next implementation.
Calculating Charitable Value
We can argue about the accuracy of the calculator or of the averages I used, but the bottom line remains the same: the average donor should not be underestimated.
The Real ROI on Fundraising with Social Media
As your organization develops its social media fundraising strategy, don’t forget to provide fundraisers w/ tips on how to use social media to raise money!
How to Measure Your Prospect Management System
Once you have consistent and relevant prospect data at your disposal, what should you measure?
6 Tips for Improved Prospect Data Collection
Alleviate anxiety, stress or resistance your gift officers may be experiencing when asking for consistent and relevant data entry with 6 easy steps. [...]
Top 3 Fundraising New Year’s Resolutions
There are actually only three ways to raise more money.
