
Social Media Monitoring in 30 Minutes or Less
Most people will tell you that learning how to effectively monitor (or listen to) what’s being said on the web [...]

Thoughts from EMSA 2010
The week before last, I was lucky enough to attend the Email Marketing Summit Australia 2010 (EMSA). It was fantastic [...]

Revolutionize Your Website with the Facebook Like Button
Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites [...]

What’s Missing from Your Ecosystem?
Interesting thought, right? Chris Brogan (Build Product Ecosystems) and Seth Godin (Your Ecosystem) got me thinking about the topic of [...]

Announcing the Winners of Blackbaud’s INSPIRE Contests!
We’d like to send out a big thanks to everyone who participated in Blackbaud’s INSPIRE Contests – the response was [...]

Social Media ROI and More at the Women Who Tech TeleSummit
There are two words we can’t escape these days. Social Media. While your nonprofit may have a presence on Twitter [...]

Social Media Strategy: ChildFund International
ChildFund International recently went through a complete rebranding. As part of that rebranding effort they decided to be much more [...]

Shades Of Gray: Social Media and Prospect Research
On October 7, Kate Lindsay Breck posted a provocative blog about the ethics of using information gathered from social media [...]

Quality, not just quantity
Recent changes at ISPs and Gmail make it more important than ever that you segment your house file and pay attention to your subscribers' behavior. [...]

Single Channel Communication is Dead
Direct mail is dead. Email is dead. TV and radio are dead. Face to face is dead. Telegraph is dead. [...]