3 Components of a Successful Annual Giving Campaign
Americans are generous and enjoy the sense of being a part of a worthy cause achieved by charitable giving. Even [...]
How Nonprofits Have Reframed Their Messaging in the Wake of COVID-19
Four nonprofit leaders share how their organizations have adjusted during the COVID-19 pandemic.
3 Weeks Until #GivingTuesday! Is Your Organization Ready?
Tips and resources for social good organizations on how to make an impact on #GivingTuesday and start the season of giving strong.
The sgENGAGE Podcast Episode 111: #GivingTuesday is Closer Than You Think
Tanya Fitzgerald, senior marketing manager at Blackbaud, joins the sgENGAGE podcast to talk about how organizations can prepare for a successful #GivingTuesday and year-end giving season.
The Three Major Components of a Successful Annual Giving Campaign
Consider these three opportunities to help you meet your goal, maximize exposure, and generate success: fundraising appeals, events, and stewardship.
Tried-and-True Approach for Year-End Campaign Success
Taking advantage of the giving season means planning in advance for the surge. If you don't, it can get overwhelming and ineffective very quickly.
10 Ways to Lose a Donor in One Email
Whether it’s the EOY appeal or the next campaign you run in 2016, consider all the ways you could lose a donor in the email.
Retaining Your New P2P Donors (Hint: Acquiring Their Emails Is Only the First Step)
By following these steps, you are more likely to retain those donors, increase donations, gain exposure, and acquire more long-term fundraisers.
5 Revealing Campaign Metrics You May Be Missing
Nonprofits often still come up short measuring multi-channel results, especially beyond email conversions.
The Dreaded 6/30 Fiscal Year End
Sometimes fundraising can seem like one of nature's cruel jokes. [...]
