Nonprofit Marketing Analytics: Which Metrics to Watch and Why
It’s easy to go over budget on marketing without seeing significant results. However, with the right allocation of resources and [...]
What is Nonprofit Marketing?
Learn how nonprofits use marketing to amplify their message and gain support to important causes. [...]
Nonprofit Marketing Research Made Simple, No Matter Your Budget
Get access to accurate information using market research: who are your constituents and what are their attitudes, preferences, and needs?
The Science of Nonprofit Marketing and New Donor Acquisition
A modern marketing geek, crossfitter, Michigan State alum and tex-mex obsessed. Marketing Manager at Blackbaud – follow Clare @clareinatx [...]
The Top 9 Nonprofit Marketing Tips and Trends for the Future
While attending SXSW Interactive, I had the pleasure of sitting in on the Future of Nonprofits session and gleaned insight from experts, such as David Neff, Beth Kanter, Corey Pudhorodsky, Rob Wu, and Mark Horvath, into tech's impact in the nonprofit space.
Powerful Partnerships: Nonprofits and Cause Marketing
Has your nonprofit dabbled in the world of business sponsorships? Perhaps you reached out to a local coffee shop and [...]
Content Marketing for Nonprofits [Survey]
Blackbaud partners with The Content Marketing Institute on first ever nonprofit content marketing research report. Frank Barry & Joe Pulizzi join forces.
What is GivingTuesday? A Nonprofit’s Guide to a Global Giving Movement
GivingTuesday is a global movement that inspires millions of people to give back through donations, volunteering, and acts of kindness [...]
The Four Core Statements of Nonprofit Financial Reporting
Managing your nonprofit’s finances is no small task, but there are four standardized financial statements that provide clear benchmarks to [...]
10 Steps to Creating an Effective Nonprofit Budget
Imagine you’re preparing for a long road trip across unfamiliar terrain. You wouldn’t set out without a map, a plan [...]
