Alison Madrigal

Alison serves as the Senior Manager of Vertical Marketing for the Higher Education Solutions team. In her role, Alison is responsible for leading the go-to-market strategy for the enterprise market and the content strategy for the vertical. In her 14 years at Blackbaud, she has managed the CRM Product Marketing Portfolio team, served as a Senior Enterprise Solutions Engineer, and worked as a Principal Consultant, where she worked with International and North American customers to successfully implement Blackbaud solutions. Prior to joining Blackbaud, she served as the Director of Information Systems for the Detroit Symphony Orchestra, overseeing technology initiatives including, fundraising, ticketing, and marketing systems. Alison lives in Chicago, IL with her husband and four-year-old son.