Aurora Virtanen

Content Marketing Manager at Blackbaud, International Markets

Aurora Virtanen is a content marketing manager at Blackbaud, International Markets. She is based in the United Kingdom, but supports Blackbaud teams globally, including Europe, Canada, and APAC. Before joining Blackbaud, she operated as a digital marketer for an online learning technology organisation, leading content marketing and writing on diverse educational and technological topics. Aurora has a bachelor's degree from the University of Greenwich and Master of International Marketing and Consumer Psychology from Heriot-Watt University.

Articles by Aurora Virtanen

Sector Trends

The Status of Fundraising 2024: Global Research Highlights

Amid ongoing economic uncertainties and the global pandemic aftermath, nonprofits have had to navigate a lot of change in recent [...]

September 18, 2024 | 6 min Read

Strategic Planning

Choosing the Right Tech Partner and Team for Fundraising Success

In an increasingly digital world, it’s only natural that technology has also transformed countless aspects of charity fundraising. What was [...]

June 25, 2024 | 5 min Read

Donor Management

How to Determine Your Needs When Choosing a New Fundraising CRM

Choosing a new fundraising CRM is exciting–but also needs careful consideration. When embarking on a technology project, you should always [...]

April 25, 2024 | 4 min Read

Change Management

8 Steps for Creating a Nonprofit Innovation Culture

Embracing innovation can transform your nonprofit. But for innovation to thrive, you must embrace a culture where the entire nonprofit [...]

March 19, 2024 | 4 min Read

Alumni Engagement

Harnessing Higher Education Advancement Technology to the Fullest

Universities across the globe face challenges with successful digital transformation and what it means for their fundraising and alumni data, [...]

March 4, 2024 | 5 min Read