Charlie Lytle

Manager of Solutions Consulting at Blackbaud

Charlie Lytle is an enrollment and marketing expert with deep experience in the private school sector. As Director of Admissions at Archbishop Moeller High School, he saw firsthand how complex application, admissions, and financial aid could be for schools and families, and how strategic planning and purpose-built software could help streamline those processes. Now as manager of solutions consulting for Blackbaud’s education pillar, he combines that in-school experience with a keen understanding of school data and technology.