Christina Johnson

Christina Johnson, Senior Development Officer at Henry Ford Health System, has over 22 years of experience in non-profit development, annual giving, cause marketing, special events and out-of-the-box thinking! Her background as a strategic, creative and results-driven leader has afforded her many opportunities to lead successful and sustainable initiatives with a number of national health–related and arts organizations, including work with the American Diabetes Association and the Leukemia & Lymphoma Society. During her five years at Henry Ford, the Game On Cancer campaign (the system’s signature peer-to-peer fundraising program) has raised over $5 million and engaged thousands of new participants, donors, volunteers and corporate partners. Prior to landing in the health sector, Christina was a professional actor/director/producer, member of the Actors Equity Association and founder of Tipping Point Theatre. At home, Christina is a single mom to her 12 year old daughter, Mackenna, and three furry family babies. Together, they enjoy camping, mystery road trips, game nights and time with friends.

Articles by Christina Johnson

physician fundraising for Game on Cancer

Advocacy

How Game On Cancer Cracked the Code on Engaging Physicians and Cancer Survivors

Without the backing of a national organization’s flashy brand, sexy advertising campaign, or robust budget – engaging grateful patients at a local level can sometimes feel impossible. So, how do the local and regional health systems get in front of these patients (and physicians) to compete for their time, talent, and treasures without the same resources as our competitors?

January 21, 2020 | 5 min Read