Danielle Johnson-Vermenton

Danielle Johnson-Vermenton, CFRE, is the Director, Nonprofit Strategy at PMX Agency and is often called to present at events like Digital Leap, AFP Planet Philanthropy and BBCON. Prior to PMX Agency, Danielle worked in nonprofit technology at Blackbaud for 7 years and for 13 years with boots on the ground in roles such as director of individual giving at Boys & Girls Clubs, leadership giving manager at the Red Cross and director of development at HUGS for Kids. Danielle’s passion is inspiring nonprofits to have a plan for today with a grand vision for tomorrow. You can follow Danielle @DJVermenton and on Facebook at https://www.facebook.com/danielle.johnsonvermenton

Articles by Danielle Johnson-Vermenton

Tactics for Raising and Stewarding Major Gifts Online

Donor Stewardship

Majors Gifts: 3 Tactics for Taking Your Strategy Online

Nonprofits use digital channels to engage with donors, but there is still resistance to building a major gifts strategy online. Here are tactics to try today!

August 21, 2017 | 5 min Read

End-of-Year Giving

Year-End Giving Prep: 21 FAQs Answered by Fundraising Experts

There are a lot of questions around what makes a year-end giving campaign successful. In this post, we tackle 21 of the top questions asked by fundraisers!

August 1, 2017 | 12 min Read

Digital Marketing

10 Ways to Lose a Donor in One Email

Whether it’s the EOY appeal or the next campaign you run in 2016, consider all the ways you could lose a donor in the email.

December 9, 2015 | 3 min Read

Community Engagement

Finding the Usual Suspects in your Database

Steward all levels of donors, but don't neglect the very valuable group of individuals that are waiting for a reason to give.

July 30, 2015 | 2 min Read

Donor Cultivation

Diners, Drive Ins and Donors

For the past couple of years there has been this heightened focus on donor stewardship and retention, from blogs to webinars and everything in between; everyone is talking about it.

June 30, 2015 | 2 min Read

Community Engagement

How to Grow Offline Support by Executing Stronger Online Strategies

With proper planning and execution, a stronger online fundraising and marketing strategy can grow all avenues of offline support.

January 29, 2015 | 3 min Read

Disaster Response

Disaster Can Strike Anywhere. Is Your Organization Prepared?

After working at the Red Cross for nearly 4 years, I learned a long time ago that real disasters aren’t [...]

July 2, 2014 | 3 min Read