Helen Yang

Helen was formerly a principal solutions marketer for Blackbaud Arts & Cultural Solutions. She has an MBA in marketing and 20+ years experience working in high tech and software, and has a passion for the arts. Her husband proposed to her in front of the Art Institute of Chicago and together with their two children frequent zoos, aquariums, museums and the performing arts.

Articles by Helen Yang

COVID-19, coronavirus, patron engagement

Event Planning

3 Things Arts and Cultural Organizations Can Do to Make Visitors Feel More Comfortable When They Reopen

Ways that arts and cultural organizations can start preparing to welcome back visitors when they re-open when COVID-19 pandemic restrictions start to lift.

April 13, 2020 | 2 min Read

arts and cultural marketing, social media strategy

Digital Marketing

Little Penguins, Big Drama: Lessons on How to Go Viral from the National Aquarium of New Zealand

Learn how the National Aquarium of New Zealand went viral on social media with its penguin of the month program.

February 26, 2020 | 5 min Read

Payment Processing

Credit Payment Security – PCI P2PE and EMV E2EE Explained

Arts & cultural organizations should think about using payment processing solutions that support PCI P2PE and EMV E2EE standards.

February 11, 2020 | 2 min Read

Membership

Walk in Your Visitor’s Shoes: How to use the Buyer’s Journey to Increase Attendance at Your Arts & Cultural Organization

Learn how arts and cultural organizations can leverage the marketing buyer’s journey to attract new visitors and members.

January 24, 2020 | 3 min Read