Holly Herbert

Holly Elizabeth Herbert is the best practices manager for Blackbaud's eTapestry team. She works with nonprofit clients to optimize their fundraising and public relations efforts through the application of database technology. Holly has more than a decade of experience working in nonprofit PR and fundraising and brings a passion for metrics-driven, donor-centric strategies to her work at Blackbaud. Holly has a Master's degree in Public Relations from Indiana University and has worked on PR campaigns for local, regional, and national nonprofit organizations. In her free time, Holly is an avid urban dweller and glitter aficionado. Connect with Holly on Twitter at @hollyeherbert.

Articles by Holly Herbert

Direct Marketing

Chek Yor Speling | Communications Basics Go a Long Way in Fundraising

Being considerate of your donors by crafting strong, readable appeals will help you in the long run. I plomise.

October 13, 2014 | 2 min Read

Donor Stewardship

The Truth About Successful Fundraising: It’s All About THEM

Perhaps the biggest challenge of being a fundraiser is that no matter what you do or what you accomplish, fundraising is NEVER about you.

August 11, 2014 | 2 min Read