Krista Matia

Principal Business Consultant at Blackbaud

Krista Matia (MA-TEE-AH) has more than 10 years of fundraising and marketing experience in both the nonprofit and for-profit worlds.

Prior to joining Blackbaud, Krista was a Blackbaud client managing the annual fund and database operations for a regional food bank. She led digital fundraising strategy, managed a $1 million direct-mail program, developed individual and corporate donor relationships, and oversaw the organization’s Raiser’s Edge NXT® platform, including multiple modules and plug-ins. She has expertise in online fundraising, including giving days, event management, recurring-gifts programs, and data management. She also managed the organization’s marketing communications and events, with an annual fundraising goal of $3 million.

Krista holds a Bachelor of Science in business administration from Elmira College. She is Raiser’s Edge NXT Pro certified. To give back to her community, Krista serves as a board member and fund development chair for the Fund for Women of the Southern Tier and as a board member on the Elmira College Alumni Board.

Krista is based in the Finger Lakes Region of Upstate New York.