Lacey Kruger

Lacey Kruger, principal information architect for Blackbaud, designs online properties for nonprofits that delight and inspire. Whether a full scale website, a campaign site or a peer to peer fundraising site, Lacey guides clients through a research-based and user-centered approach to design. In her 15+ years at Blackbaud, she has developed a deep understanding of nonprofit web presences. That knowledge, along with her years of experience in information design, have established her as an industry expert.

Lacey has written a Blackbaud eBook, "A Guide to the Nonprofit Web Design Process" and her article, "Designing Nonprofit Experiences: Building a UX Toolkit" was published in User Experience magazine. She has presented at industry conferences including bbcon, IA Summit and BIG Design.

Articles by Lacey Kruger

Digital Marketing

The Anatomy of an Email Sign-up Thank You Page, Revisited

As I started writing this post, it felt eerily familiar. I looked back through the archives and found that I’d [...]

January 5, 2022 | 2 min Read

Direct Marketing

Donation Form A/B Test: Single-Page or Multi-Page?

When nonprofit customers ask us what donation form designs are most successful, we always recommend testing. While one form design [...]

October 29, 2021 | 3 min Read

Digital Marketing

“Unsubscribe” is not a Dirty Word in Email Marketing

As a user experience consultant at Blackbaud, I’m often tasked with reviewing a nonprofit customer’s email messages to see if [...]

September 22, 2021 | 2 min Read

Online Giving

10 Steps to Better Mobile Donation Forms

The future is now. In 2020, some studies showed that mobile website traffic surpassed desktop traffic. Hopefully, your donation form [...]

September 3, 2021 | 3 min Read

Digital Marketing

What is Information Architecture? The Un-Flashy Key to Nonprofit Website Success

Website design has changed a lot over the last decade, largely due to the vast availability of low-cost, templated designs [...]

July 14, 2021 | 2 min Read

Data Insights

4 Bite-Sized Methods of User Research

To make an emotional connection with your constituents, you need to first understand their needs and motivations. Enter user research. [...]

June 22, 2021 | 3 min Read

Peer-to-Peer Fundraising

First Fundraising Event Email of the Season: Courting your Past Participants

After a challenging past year that required social good organizations to pivot their approach to peer-to-peer fundraising events, many organizations are now scheduling in-person or hybrid peer-to-peer fundraising [...]

June 3, 2021 | 2 min Read

Digital Marketing

User-Generated Content: Put your constituents to work!

User-Generated Content allows nonprofits to get their constituents to help with the big task of writing online content and can result in more engaging and compelling stories.

March 24, 2015 | 2 min Read

Digital Marketing

Designing Nonprofit Experiences

The following article was originally published in the June 2014 issue of User Experience Magazine. Reprinted here by the author. [...]

July 10, 2014 | 7 min Read

Digital Marketing

New Year, New Web Design Trends

Observations about how web design has evolved over the last decade to be flatter, bigger and simpler, all making it easier to translate into a mobile experience.

January 15, 2013 | 3 min Read