Articles by Lacey Kruger
The Anatomy of an Email Sign-up Thank You Page, Revisited
As I started writing this post, it felt eerily familiar. I looked back through the archives and found that I’d [...]
Donation Form A/B Test: Single-Page or Multi-Page?
When nonprofit customers ask us what donation form designs are most successful, we always recommend testing. While one form design [...]
“Unsubscribe” is not a Dirty Word in Email Marketing
As a user experience consultant at Blackbaud, I’m often tasked with reviewing a nonprofit customer’s email messages to see if [...]
10 Steps to Better Mobile Donation Forms
The future is now. In 2020, some studies showed that mobile website traffic surpassed desktop traffic. Hopefully, your donation form [...]
What is Information Architecture? The Un-Flashy Key to Nonprofit Website Success
Website design has changed a lot over the last decade, largely due to the vast availability of low-cost, templated designs [...]
Four Bite-Sized Methods of User Research
To make an emotional connection with your constituents, you need to first understand their needs and motivations. Enter user research. [...]
First Fundraising Event Email of the Season: Courting your Past Participants
After a challenging past year that required social good organizations to pivot their approach to peer-to-peer fundraising events, many organizations are now scheduling in-person or hybrid peer-to-peer fundraising [...]
User-Generated Content: Put your constituents to work!
User-Generated Content allows nonprofits to get their constituents to help with the big task of writing online content and can result in more engaging and compelling stories.
Designing Nonprofit Experiences
The following article was originally published in the June 2014 issue of User Experience Magazine. Reprinted here by the author. [...]