Articles by Laura Worcester
What Lies Within: A Journey Through Wealth Screening
Target Analytics’ WealthPoint Professional prides itself on having a wide representation of asset, philanthropic and biographical data sources that can offer keen insights on prospects.
Building the Future: A Legacy of Success
Develop What? Creating a Legacy of Pride Contributing to a blog is like contributing to the Pharmacy of Life: Some days we’re [...]
Quieting a Ticking Clock
Is your fiscal year end right around the corner? If so, minimize stress and maximize outcomes with these three easy steps.
Rules of Engagement: The Chicken or the Egg?
Does engagement at your organization begin with the “chicken”, or in development parlance, the donor; or the “egg”-- the prospect? What does it matter? For optimal results, find ways to "touch" as many major gift prospects as you can, whether they have self identified through giving or whether you have identified them through other strategies. [...]
Conquering the Prospect Screening Elephant
“Where do I begin?” This is the question I hear most frequently when presenting prospect screening results. After explaining what [...]
Phone-a-thons: Extinct or Re-Purposed?
Updates from October 31, 2011: We are sharing with you an email excerpt between the author Laura Worcester and ProspectResearch.com [...]
Peer Screening 201
Recently I offered reasons as to why Peer Screening—the use of volunteers to evaluate a list of their peers’ donor [...]