Leigh Brown Perkins

Leigh Brown Perkins, senior content marketing manager for data intelligence and fundraising at Blackbaud, loves to chase a challenge, especially if it involves sports, trivia, or her favorite tree-hugging causes. In addition to years of magazine feature writing experience, she has a background in higher ed marketing, having developed collateral for 100+ colleges and universities across the globe.

Articles by Leigh Brown Perkins

Peer-to-Peer Fundraising

How to Convert Peer-to-Peer Event Participants into Monthly Donors

If your nonprofit organization hosts a peer-to-peer event with thousands of happy participants and supporters, but you don’t have a [...]

May 31, 2023 | 6 min Read

Data Management

What Is a CRM and Why Does Your Nonprofit Need One?

If you have been asking yourself, “What is a CRM?” and “Does my nonprofit really need one?” the answers are [...]

March 27, 2023 | 4 min Read

Giving Days

How to Fundraise for a Nonprofit

Charitable giving is essential to your nonprofit, but fundraising can be one of your most daunting tasks. It requires preparation, [...]

March 22, 2023 | 6 min Read

bbcon

Nonprofit Pro’s Cheat Sheet to bbcon 2022 Virtual

As a busy fundraiser or nonprofit data professional, your calendar is already packed, so wouldn’t it be great to have [...]

October 13, 2022 | 4 min Read

Major Gifts

How to Build Your Nonprofit’s Major Gifts Fundraising Program

If your growing nonprofit has never had an official major gifts program or your existing major giving strategy needs a [...]

June 23, 2022 | 6 min Read