Samantha McGuin

Senior Principal Product Manager, Blackbaud

Samantha McGuin is a tech enthusiast with a passion for enhancing user experiences and optimizing donation forms for the best results. She has spent more than 17 years working in various roles at Blackbaud in the digital space, most recently focused on the product launch of Blackbaud's new Optimized Donation Form. Both at work and at home in North Carolina, Samantha enjoys planting seeds and watching them grow.

Articles by Samantha McGuin

Online Giving

Try A/B Testing of Your Donation Form for the Optimal Giving Experience

An online donation form is one of the most powerful tools to support your fundraising efforts. Donors often prefer to [...]

May 21, 2025 | 4 min Read

Data Insights

2 Must-Know Metrics to Supercharge Your Donation Forms

In the competitive world of online fundraising, your donation form is your gateway to success. With countless nonprofits vying for [...]

May 6, 2025 | 4 min Read