Wendy Johnson

Founder of Nonprofit Mensa

A donor engagement specialist and the founder of Nonprofit Mensa, Wendy Johnson has more than 25 years of experience as a healthcare digital marketing strategist. She helps hospital foundations transform email and donor messaging into high-performing pipelines that drive donor retention, upgrades, and major gift revenue.

Articles by Wendy Johnson

Grateful Patient

Healthcare Philanthropy as Strategic Revenue: Why More Hospitals Are Rethinking Financial Growth

As financial and operational pressures bear down on health systems of all sizes, boards and C-suite executives are rethinking where [...]

May 14, 2026 | 4 min Read