Category: Fundraising

Encouraging Donors to Participate in Corporate Giving Programs

Corporate giving opportunities like matching gift programs, volunteer grants, and fundraising event matches allow nonprofits, donors, and corporations to build […]


Donation Form A/B Test: Single-Page or Multi-Page?

When nonprofit customers ask us what donation form designs are most successful, we always recommend testing. While one form design […]


4 Key Benefits of Employer Matching Gifts for Nonprofits

Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial […]


What Is the Future of Virtual Membership?

Think back to 2019 and early 2020. How many cultural organizations were actively prioritizing digital benefits and digital access in […]


Incorporating Last Year’s Lessons into 2021 End-of-Year Fundraising Plans

Whenever fall approaches, the professional fundraiser in me starts a long running list that will last precisely until January 1st: […]


Countdown to GivingTuesday: Drafting Communications

In our first Countdown to GivingTuesday blog post we covered tips for determining goals, using impact to drive storytelling, and […]


How to Get Your Visitors to Post About Your Arts and Cultural Organization

We are now living in the age of click and snap-happy visitors, but it’s not enough to simply count on […]


Countdown to GivingTuesday: 3 Tips for GivingTuesday Success

The last quarter of 2021 and GivingTuesday are sneaking up on so many of us this year. With all the […]


Online Fundraising Checklist: Opportunities You Can’t Afford to Miss

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. One-time […]


“Unsubscribe” is not a Dirty Word in Email Marketing

As a user experience consultant at Blackbaud, I’m often tasked with reviewing a nonprofit customer’s email messages to see if […]