Fundraising | The ENGAGE Blog by Blackbaud

Digital Marketing

A Fundraisers Take on the 6 Principles of Persuasion

According to the science of persuasion, based on research by Dr. Robert Cialdini, there are six principles that make you more persuasive. These principles apply to anything really, but for our work let's look at how they apply to fundraising.

December 31, 2012 | 4 min Read

Budgeting

8 Frequently Forgotten Costs of IT Projects and How to Plan for Them

A successful IT project has a comprehensive plan with a budget that matches. Remember these keys to success for your next implementation.

December 28, 2012 | 3 min Read

Data Health

Calculating Charitable Value

We can argue about the accuracy of the calculator or of the averages I used, but the bottom line remains the same: the average donor should not be underestimated.

December 28, 2012 | < 1 min Read

Digital Marketing

The Real ROI on Fundraising with Social Media

As your organization develops its social media fundraising strategy, don’t forget to provide fundraisers w/ tips on how to use social media to raise money!

December 13, 2012 | 2 min Read

Digital Marketing

Keeping your Email Simple (and Mobile-Friendly too!)

If you're in a rush to get your holiday appeal emails out, streamline your template and messaging to ensure your email will reach mobile users too.

December 12, 2012 | 3 min Read

Outcomes Measurement

How to Measure Your Prospect Management System

Once you have consistent and relevant prospect data at your disposal, what should you measure?

December 11, 2012 | < 1 min Read

Change Management

6 Tips for Improved Prospect Data Collection

Alleviate anxiety, stress or resistance your gift officers may be experiencing when asking for consistent and relevant data entry with 6 easy steps. [...]

December 7, 2012 | 3 min Read

Donor Cultivation

Top 3 Fundraising New Year’s Resolutions

There are actually only three ways to raise more money.

December 6, 2012 | 4 min Read

Digital Marketing

10 Ways to Sabotage Your Year-End Emails

I've spent a good part of the past month reviewing drafts of year-end fundraising emails and have seen several common pitfalls. Here are 10 things to avoid.

December 6, 2012 | 2 min Read

Digital Marketing

The Importance of Being Chill

While the holiday season is an exciting time of year that is usually filled with nice gifts, enjoyable company, yummy-food [...]

November 29, 2012 | 2 min Read

Event Planning

Saying Thank You in Peer to Peer Event Fundraising

There are more opportunities and need to say thank you in a peer-to-peer fundraising event campaign than traditional organizational fundraising campaigns. Event [...]

November 21, 2012 | 2 min Read

Data Insights

Living in a Virtual World

Virtualization is all about maximizing the technology resources you have at hand to create a whole that is significantly more powerful than it’s individual parts – and is infinitely scalable.

November 20, 2012 | 2 min Read

Donor Stewardship

How to thank your Board? Sing their praises.

As we stop to give thanks this season, have you thought about how to say thank you to your most loyal donors - your Board of Directors? Stop NOW. Read this!

November 19, 2012 | 2 min Read

Employee Engagement

The Demographics of Donor Potential

The Donor Perspectives report says “on average, US donors over the age of 65 gave more than three times the amount donated by those ages 18-24 and nearly twice as much as donors ages 25-34.”

November 16, 2012 | 2 min Read

How the Donor Journey Opens Pathways to Success for Annual Giving

Donation Form Best Practices: Tips to Convert More Donors and Increase Gift Size

5 Reasons Text Messaging Should Be in Every Fundraiser’s Toolbox

How Can I Raise More Money with My 5K?

The Biggest Challenge for Fundraisers: Getting That First Prospect Meeting

Editor's Picks

Insights from the 12th Annual Blackbaud Peer-to-Peer Fundraising Report

3 Easy Upgrades Can Work Wonders for Digital Donor Acquisition

What Makes Team Fundraising Unique? 3 Key Differences

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A Fundraisers Take on the 6 Principles of Persuasion