The sgENGAGE Podcast Episode 126: Engaging Individual Fundraisers

Peer-to-peer fundraising is an important part of a social good organization’s overall fundraising strategy. But as people increasingly become more committed to causes versus specific organizations, how can organizations engage and guide individual fundraisers who are campaigning to raise funds for causes close to their hearts?

In today’s episode, recorded live at bbcon 2019, Caroline Jones, founder of Knickers Model’s Own and 2015 JustGiving creative fundraiser of the year, joins host Steve MacLaughlin to discuss the journey and success of her crowdfunding campaign raising money for Cancer Research UK. Caroline shares her experience creating and properly supporting her campaign as a working professional, mother, and first-time fundraiser. Listen in to hear Caroline talk about the highs and lows of her journey, what fundraising efforts she took to differentiate herself, and what Caroline thinks other individual fundraisers can do to ensure successful campaigns.

Topics Discussed in This Episode:

  • How and why Caroline started fundraising
  • Connecting to a fundraising platform
  • The growth of Caroline’s campaign
  • Controlling authenticity and messaging
  • Messaging appropriately for each platform
  • Lessons learned from Caroline’s journey
  • What tools individual fundraisers need

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Listen Now:


Caroline Jones
Blackbaud Peer-to-Peer Fundraising Study
Knickers Model’s Own
Knickers Model’s Own – JustGiving


“It was only ever going to be the JustGiving platform.”

“It’s such an uplifting feeling when you’re in that very lonely place of being the sole fundraiser on your own.”

“You can’t do things in half measures.”