Businesses emerged as the most trusted institutions in the 2022 Edelman Trust Barometer, which also showed that people expect more from businesses in solving the world’s problems. So, how can companies step up to lead the charge and maintain that position of trust?
Kendra Fogarty, corporate social responsibility manager at UScellular, spoke with Blackbaud’s Rachel Hutchisson about the role of CSR and community engagement in building trust with consumers, employees, and community members. Listen in to hear Kendra share her key takeaways from the Edelman Trust Barometer data, how UScellular engages communities and employees, and how companies can make sure that their philanthropic programs truly meet the needs of the communities they are intended to help.
Topics covered in this episode:
- The 2022 Edelman Trust Barometer
- The opportunity for companies to continue to build trust with employees, consumers, and communities
- The impact of the COVID-19 pandemic on community connections
- How UScellular approaches CSR and community engagement
- How companies can help employees feel a sense of community and purpose
- Why CSR is important to institutional investors
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Resources:
- Kendra Fogarty
- UScellular
- UScellular’s Afterschool Access Project
- 2022 Edelman Trust Barometer
- Podcast: Fixing the S in ESG
- Blackbaud’s Corporate Social Responsibility Report
Quotes:
“[Volunteerism] is one way that we can really help foster and grow that circle of trust within our own companies, our own teams.”
“60% [of job searchers] will look for a brand’s beliefs and values when choosing where to work”
“Having conversations with communities to really understand, and making them partners on projects, not just recipients, that’s where the projects really make differences.”
