
Donor Segmentation: The Key to More Engaged Donors
Have you ever received a completely irrelevant email from a nonprofit? Perhaps it references the wrong location or an event [...]

How the Donor Journey Opens Pathways to Success for Annual Giving
Every annual giving fundraiser can benefit from understanding the most common donor journeys. Because circumstances out of our control, such [...]

Launching a Monthly Giving Program: Your Key to More Reliable Revenue
Fifteen percent. The president of my organization wanted me to raise our annual revenue by 15% by the end of [...]

Annual Giving Basics: A Fundamental Guide for Yearly Donations
Annual giving is the collection of donations throughout the year to support an organization’s day-to-day operations and programs. While the [...]

9 Common Fundraising Mistakes: How Many Are You Making?
Every fundraiser messes up at work. While some fundraising mistakes are unavoidable, there are a few common fails that we [...]

Get Your Grant-Funded Nonprofit Started in Fundraising
Grants are an integral lifeline for many nonprofits, providing the necessary funding to launch new initiatives, sustain critical programs, and [...]

What is Online Fundraising? A Digital Way Nonprofits Can Increase Support
Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such [...]

Convert the Next Wave of Rage Donors into Lifelong Supporters
Now that the votes for the 2024 election in the U.S. have been cast, nonprofit organizations should be prepared for [...]

Best Fundraising Tips Ever: Experts Share Ideas That Work
You can’t work in the social good sector without being very familiar with the concept of paying it forward. Donors [...]

How to Use AI for the Right Ask (Without Being Creepy)
We’ve all received cringe-worthy fundraising messages that just don’t feel quite human. They’re vague, don’t explain the impact of the [...]