4 Ways to Encourage Self Donations
When the American Diabetes Association made the decision to focus on promoting self donations in their 2011 Tour de Cure fundraising campaign they saw a 2151% increase in self donors, receiving donations from 37% of their participants compared to 2% in 2010. There is no doubt this strategy contributed to the event’s 19% growth in online donations that year. [...]
A Lion’s Lesson in the Serengeti
At the beginning of June I had a once in a lifetime opportunity to travel to Kenya and Tanzania for [...]
The Imperfect Storm, Part 1
The storm, for nonprofit organizations, is fully brewed. The demand for services is up; contributions have barely regained their pre-recession levels; government funding is way off; and expenses are rising. We are tempted to call this a perfect storm. [...]
5 Workplace Volunteer Coordination Tips
Most of my posts are written for the non-profit audience, but this month, I’m taking a different approach. I’d like [...]
188 Billion Emails Sent A Day
Yesterday a friend told me that we send about 188 billion emails a day. I did digging and found all kinds [...]
Locking in High-Level Commitments
You work hard to get people’s attention. You hone your story and shout it from the rooftops. You market your [...]
Engage Lapsed Donors as Volunteers
As we wind down the year 2011, we reflect on a year of challenges, both with the economy and its [...]
Participant Value After the Event
As we continue to ramp up for the spring event season, I want to bring a strategic data point to [...]
Accidental Giver or Loyal Supporter
Word on the street is that acquiring new donors and then retaining them is getting more and more difficult and [...]
I heard it on the news
The vast majority of donor acquisition spend today is on direct mail. But just about every report you read shows [...]
