Making Your First Donor Retention Calendar, Step by Step
Donors staying loyal is the exception, not the rule. According to Chuck Longfield, ten years ago the average retention rates of a newly acquired donor were roughly 33%. Today it’s 27%.
Fundraising Basics:[Part 2] Provide Great Donor Service
In part one of the Fundraising Basics series, we began exploring the core principles of fundraising and how your organization can harness [...]
From Year 1 to Year 2: The Importance of Retaining First Gifts
How can we develop stronger relationships with these new donors when resources are so limited? [...]
The 3 Principles to Acquire, Retain, and Upgrade Your Donors
This is a guest blogpost by Jeff Haguewood on the basic principles of successful fundraising.
Engaged Young Alumni = Future Dollars!
Your young alumni are your future major gift and planned giving donors, but only if you engage with them early [...]
Rules of Engagement: The Chicken or the Egg?
Does engagement at your organization begin with the “chicken”, or in development parlance, the donor; or the “egg”-- the prospect? What does it matter? For optimal results, find ways to "touch" as many major gift prospects as you can, whether they have self identified through giving or whether you have identified them through other strategies. [...]
Get in Touch With Your Event Donors
Bringing event donors into your fundraising mix can be a bit tricky. But does that mean you give up on them? Absolutely not.
Acquisition Trends and New Donor Stewardship
Nonprofits need resources to accomplish their mission and can’t just watch their donor file shrink. Well, there are a number of steps that fundraisers should take.
Top 3 Fundraising New Year’s Resolutions
There are actually only three ways to raise more money.
4 Ways to Encourage Self Donations
When the American Diabetes Association made the decision to focus on promoting self donations in their 2011 Tour de Cure fundraising campaign they saw a 2151% increase in self donors, receiving donations from 37% of their participants compared to 2% in 2010. There is no doubt this strategy contributed to the event’s 19% growth in online donations that year. [...]
