Transmedia Storytelling at SXSW Interactive
This week at the 2012 SXSW Interactive Conference, I noticed another theme that is a facet of multichannel communications: Transmedia Storytelling. I had the luck of choosing two adjacent sessions that focused on transmedia storytelling, which really got me thinking about what this means to organizations and how it fits in with a broader communications strategy. While an official definition may be arguable, I would define transmedia story telling as a technique in telling a story where multiple platforms or channels are necessary to tell the whole story. Conversely, Multichannel communications focuses on coordinating a campaign or appeal across multiple channels. They are similar but I believe the nuanced differences are important. [...]
Mobile Donation Forms
When I say, “mobile donation” you probably think about text-to-give. I assume that because when I Googled the term*, that’s [...]
Scanning for Good: 5 Reasons QR Codes Are a Safe Option for Nonprofits
At last year’s Blackbaud Conference for Nonprofits, Allison Nassour and I presented to a full room on the topic of [...]
Social Media for Stewardship
Everyone is talking about social media these days. Many common questions come my way: How can I get my social [...]
Embrace Social, I Did.
That's right - true social fundraising! Take your peer-to-peer fundraising efforts, integrate it with your donor database and combine that with the kind of exposure only social media can deliver, and voila - Common Ground Social. It's so easy to use - for both you and your supporters. In 3 steps they can register, personalize and share a unique fundraising page (and more importantly, their personal story). The data flow between donor gifts and your database - instant. You can track and interact with your supporters and their networks. [...]
Convio Go! List-Building Strategies
Convio Go! Strategies for List-Building Success [...]
Nonprofit Engagement: Why Website Logins Matter
Think about the websites you most visit: Facebook, Google’s Gmail, Calendars and Docs, Yahoo, Netflix, NYTimes, Friendster–what, you don’t use [...]
What prompts an online gift?
Post on integrated fundraising campaign and determining which channels. [...]
9 Internet Marketing Statistics from the Business World
We’re all focused on the non-profit space, but some times it’s good to take a look at how the internet [...]
The day I was introduced to twitpic
Before I became a Blackbaudian, I managed a program for Share Our Strength called Great American Bake Sale, a national [...]
