The 10 Most Popular sgENGAGE Articles Published in 2021

Cue the fireworks–the year is coming to an end we can look forward to a fresh start in 2022! Let’s reflect on this year’s most popular sgENGAGE articles. Topics include maximizing healthcare fundraising, deep dives into environmental social governance, and the importance of online fundraising and marketing.

Whether you are seeing these for the first time or this is a refresher for articles you’ve read and loved, we hope this list helps you to continue to navigate the current social good challenges successfully.

1. A History of How Modern ESG Came to Be by Kayla Barnes, Blackbaud

2. Hospital Sponsorship Dollars: From Perennial Headache to a Platform for Purpose by Erin Lanahan, Accordant

3. Ask Maureen: Cleaning Up a Messy Fundraising Database by Maureen Wallbeoff

4. American Rescue Plan Act: Impact on Nonprofits and Other Social Good Organizations by Sally Ehrenfried, Blackbaud

5. 6 Creative Data-Driven Ways to Fundraise During Nurses Week 2021 by Tanya Cole, Blackbaud

6. Key Findings from the 2021 donorCentrics® Sustainer Summit by Deb Ashmore, Blackbaud

7. Taking Doctors’ Day Beyond the Direct Mail Appeal by Bo Crader,Blackbaud

8. Trends in Healthcare Philanthropy Reveal the Need to Focus on Donor Retention by Page Bullington, Blackbaud

9. “Unsubscribe” is not a Dirty Word in Email Marketing by Lacey Kruger, Blackbaud

10. Taking a Deeper Look at the “Social” Piece of ESG (Environmental Social Governance) by Carmen Adamson, Blackbaud

Interested in contributing to sgENGAGE in 2022? Read our submission guidelines and get in touch!