Amy Braiterman

VP, Strategy at Data Axle

Amy Braiterman supports customers with their peer-to-peer fundraising events with a process she refers to as “data-driven strategy.” Amy’s data driven strategy analyzes how effective event participants are using online fundraising tools and takes those results to develop an event fundraising plan.

Articles by Amy Braiterman

Data Management

Red Light, Green Light for Peer to Peer Fundraising in 2015

New year, new ideas and new habits. What should you start doing and what fundraising habits should stop doing this year?

January 26, 2015 | 4 min Read

Peer-to-Peer Fundraising

The Great Peer-to-Peer Fundraising Donor Debate

Will peer-to-peer donors give again? Will they become organization donors? We’ve debated this topic for years and while jury’s still [...]

June 2, 2014 | 2 min Read

Event Planning

How are you going to handle your next fundraising set back? #TBT

Forward: This is one of my favorite posts. I thought it was a good message to re-share as we close [...]

December 26, 2013 | 3 min Read

Professional Development

The Team, a Little Faith and Fundraising Success!

Last week I introduced you to my fundraising revolution. Are you fired up and ready to join? I know I [...]

July 23, 2013 | 3 min Read

Event Planning

Lesson 1: Removing Yourself from the Fundraising Equation

Most of us in the peer-to-peer fundraising world would consider our walks, 5ks and rides a fundraiser. But do your participants think your event is a fundraiser?

April 9, 2013 | 3 min Read

Peer-to-Peer Fundraising

Do you want to be extraordinary or average?

The First Noble Truths of Fundraising of is Open. You need to be open to ideas, to new ways of looking at your fundraising program, to data, to measuring your results, to managing your staff… okay; you basically need to open to everything.

March 21, 2013 | 3 min Read

Event Planning

How are you going to handle your next fundraising set back?

We all go through tough times, but how you handle adversity is what truly matters. Last week, I had the [...]

July 27, 2012 | 3 min Read

Digital Marketing

Will the real Mookie please stand up? Or meow…

A couple weeks ago Emily, shared her thoughts on how to increasing open rates [defunct link removed] (check out her [...]

July 25, 2012 | < 1 min Read

Event Planning

Are you ready to write it down?

A few weeks ago, on Connection Café, I shared my belief that fundraising and weight loss are kindred spirits. The [...]

June 27, 2012 | 3 min Read

Peer-to-Peer Fundraising

I want to be like J-Hud

You’re probably wondering why I’m referencing Jennifer Hudson (J-Hud) in a post about inspiring and motivating event participants, so let me explain. I had an epiphany the other day. Fundraising is like weight loss. We all want it and we want it immediately. [...]

May 25, 2012 | 2 min Read