Amy Braiterman

VP, Strategy at Data Axle

Amy Braiterman supports customers with their peer-to-peer fundraising events with a process she refers to as “data-driven strategy.” Amy’s data driven strategy analyzes how effective event participants are using online fundraising tools and takes those results to develop an event fundraising plan.

Articles by Amy Braiterman

Event Planning

Yes, walks and races are worth the effort

I want to preface this post, because there are no fundraising tips below. Instead I wanted to share my thoughts [...]

June 13, 2011 | 4 min Read

Digital Marketing

The day I was introduced to twitpic

Before I became a Blackbaudian, I managed a program for Share Our Strength called Great American Bake Sale, a national [...]

March 18, 2011 | 2 min Read

Event Planning

Welcome Colleen! It’s time for a guest post

What I enjoy most about my job and my blog is that I get to meet tons of cool people [...]

March 11, 2011 | 3 min Read

Digital Marketing

Before facebook… there was Friends Asking Friends

In 1999, an idea based on online greeting cards changed peer-to-peer fundraising forever.  Do you ever wonder where you’d be [...]

March 8, 2011 | 2 min Read

Professional Development

By 8:41 AM…

I didn’t realize I could learn so much by 8:41 AM. I have to confess; I’m not a morning person. [...]

March 4, 2011 | 2 min Read

Online Giving

Do you need help managing your event committees?

If you answered yes, then you must join us next Wednesday for: Five Questions on Managing Event Committees with Blackbaud [...]

February 10, 2011 | < 1 min Read

Event Planning

Let’s Talk Marathons

A few weeks ago, I read a blog post about why marathon runners are effective fundraisers.  As someone who used [...]

February 5, 2011 | 3 min Read

Digital Marketing

Tis’ the season for sharing…

It’s that time of year when we tend to reflect on the previous 12 months and plan for the next [...]

December 22, 2010 | 2 min Read

Digital Marketing

Who’s your target audience?

I usually share examples from the event fundraising world.  But, I think it’s important to stretch ourselves and learn from [...]

November 16, 2010 | < 1 min Read

Event Planning

Making Changes to Your Game Plan

Every week NFL coaches watch tons on film on their upcoming opponent and create a game plan to be victorious.  [...]

November 4, 2010 | 2 min Read