Andrew McWhaw

Andrew leads the Inbound Marketing team for Personify’s MemberClicks and Wild Apricot products, helping non-profits, associations, and clubs discover the software they need to empower their missions. A veteran of the SaaS space, Andrew focuses on the use of data and analytics to create demand generation campaigns and content assets that speak to the most pressing needs of Personify’s audience.  When he’s not overseeing the marketing activities of MemberClicks and Wild Apricot, you can find him volunteering with his local residents association.

Articles by Andrew McWhaw

A man speaking to a group of people

Donor Stewardship

4 Member Engagement Mistakes to Avoid

Member engagement initiatives ensure your association’s members continue to attend your events and engage with your activities. But getting your [...]

September 12, 2022 | 4 min Read