Cassandra is a Marketing Director. She brings over 15 years of marketing communication strategies and behavioral communication tactics to YourCause. She thrives when combining the art of marketing with the science of behavioral data to develop communication plans that tell the right story to the right reader at the right time. After many years of using her marketing skills at for-profit organizations, Cassandra began searching for a way to utilize her skills in the non-profit community. With a deep desire to support nonprofit organizations and corporate giving programs, Cassandra enthusiastically joined the YourCause team. When she is not strategizing on communication plans she can be found spending time with her husband and two young daughters. Weekends are filled with family hikes, little league sports and running in 1k charity events with her daughters.