Erik Leaver

Principal Product Manager, Innovation at Blackbaud

Erik helps social impact organizations turn ideas into action through AI, automation, and connected technologies and serves as a champion for Blackbaud's developer and Power Platform communities. Prior to Blackbaud, he spent more than two decades leading digital strategy, fundraising, and advocacy efforts in the nonprofit sector.

Articles by Erik Leaver

Direct Marketing

The Yin and Yang of Building Email Lists

To consistently reach and engage supporters, social good organizations need to rebalance their email acquisition and engagement tactics.

September 9, 2019 | 4 min Read

Digital Marketing

Tips To Grow And Nurture Your Supporters

Learn how to grow your supporter lists by keeping lists engaged, bringing wilting supporters back to life and cleaning out the weeds to produce the best “harvest” of donors ever!

May 21, 2019 | 3 min Read