Articles by Jarrett Way
Four Quick Edits to Simplify Your Web Copy
Website writing tips for social good organizations and nonprofit marketers.
How Nonprofits Have Reframed Their Messaging in the Wake of COVID-19
Four nonprofit leaders share how their organizations have adjusted during the COVID-19 pandemic.
The Curse of Knowledge: You’re Using Jargon and You Don’t Even Know It
Learn how to stop using jargon to help your nonprofit message more effectively.
Why (Almost) Every Nonprofit Should Be Using Google Ad Grants
Learn how your nonprofit organization can take full advantage of the Google Ad Grants program.
Google Analytics for Nonprofits: The 3 Analytics Goals Every Nonprofit Must Track
Learn how to set email sign-up, cause engagement and donations goals for your nonprofit's website in Google Analytics.
Higher Education Content Strategy 101: The Fundamentals
The amount of digital content coming out of various university departments and through various channels (website, social media, etc.) requires a solid content strategy.