John Wilburn

John Wilburn is currently a marketing manager for Target Analytics. In his prior career he managed direct response programs for a variety of nonprofits, resulting in countless donors and dollars going to fund some incredible missions.

Articles by John Wilburn

Macroeconomics of fundraising

Data Insights

Econ 201: Macro Influences Impacting Micro Fundraising

All fundraisers should review this informative and relevant study to help drive smarter fundraising years down the line.

May 5, 2015 | 2 min Read
Grateful Patient Program

Digital Marketing

How to Start A Grateful Patient Program at Your Healthcare Organization

Whether you have 3 staff members or 30, focus on outpatients or long-term inpatients, or have multiple locations across a community—with some preparation you, too, can create a grateful patient program for your organization.

March 18, 2015 | 3 min Read

Data Insights

Share The Love: Grateful Patients Can Help Your Institution

With a little planning, some due diligence, and helping hands, you can create your own Grateful Patient Program and link your patients with your institution.

March 4, 2015 | < 1 min Read

Data Insights

The Donor Insights Fundraisers Can’t Afford to Ignore

By tailoring your contact strategy to follow your donor profiles, engagement opportunities resonate, donors pay more attention, and fundraising results increase.

December 10, 2014 | 2 min Read
Cultivating Event Donors

Event Planning

Beyond the Event: Cultivation Strategies for your Peer to Peer Donors

Now is the time to use that passion a.k.a “runner’s high” and build off the momentum to convert peer to peer event donors to organization donors. Here are some ideas to think about when developing a donor cultivation plan:

June 27, 2014 | 4 min Read