Articles by John Wilburn
Econ 201: Macro Influences Impacting Micro Fundraising
All fundraisers should review this informative and relevant study to help drive smarter fundraising years down the line.
How to Start A Grateful Patient Program at Your Healthcare Organization
Whether you have 3 staff members or 30, focus on outpatients or long-term inpatients, or have multiple locations across a community—with some preparation you, too, can create a grateful patient program for your organization.
Share The Love: Grateful Patients Can Help Your Institution
With a little planning, some due diligence, and helping hands, you can create your own Grateful Patient Program and link your patients with your institution.
The Donor Insights Fundraisers Can’t Afford to Ignore
By tailoring your contact strategy to follow your donor profiles, engagement opportunities resonate, donors pay more attention, and fundraising results increase.