Kate Averett Anderson

Brand Content Manager at Blackbaud

Kate Averett Anderson is a writer, content strategist, and independent curator with years of experience in nonprofit marketing. As Brand Content Manager at Blackbaud she brings you the latest trends and insights from the experts at Blackbaud and our partners across the social impact community.

Articles by Kate Averett Anderson

Digital Marketing

How to Properly Run a Fundraising Campaign

Launching a successful fundraising campaign for nonprofits involves a strategic approach and precise execution. It’s not just about enthusiasm. It’s [...]

April 25, 2025 | 5 min Read

Donor Cultivation

Retaining First Time Donors this GivingTuesday

GivingTuesday presents an invaluable opportunity for nonprofits to capture the generosity of first-time, spontaneous givers. These donors, who contribute without [...]

November 20, 2024 | 5 min Read

Giving Tuesday

Stand Out This GivingTuesday: 200 Email Subject Lines

As GivingTuesday approaches, the inboxes of your supporters are bound to be flooded with messages from countless organizations, each with [...]

October 31, 2024 | 7 min Read

End-of-Year Giving

5 Actions to End the Year Strong

You’re rounding the corner on end-of-year giving and are hopefully already seeing the fruits of your effort! With campaigns launched, [...]

December 5, 2023 | 2 min Read

End-of-Year Giving

AI Prompts to Jumpstart Your End-of-Year Fundraising

So, it begins… your year-end-campaign message writing session: You stare at the blank page, open last year’s materials for inspiration, [...]

August 22, 2023 | 5 min Read

Digital Marketing

Unraveling the Threads App for Fundraisers

Modern fundraising depends on meeting your supporters where they are. Increasingly, those spaces are virtual and constantly evolving. Threads, a [...]

July 18, 2023 | 4 min Read

Data Health

Data Governance: The Key to Strategic Planning

Data is power and behind every data point is a human story. Your data tells you who is supporting your [...]

April 11, 2023 | 2 min Read

Artificial Intelligence

ChatGPT: A Fundraising Perspective on the AI Tool

As a nonprofit fundraiser, you’ve probably asked yourself whether artificial intelligence fits into your engagement strategy. What are the capabilities [...]

March 14, 2023 | 3 min Read

Major Gifts

Why Major Gifts Should Drive Your 2023 Development Plan

At the heart of fundraising are the supporters who believe in your cause and want to place their trust, and [...]

January 17, 2023 | 3 min Read
Man checking on his smartphone with his laptop open.

Donor Cultivation

Recession-Proofing Is Just the Beginning: Building a Savvy Strategy for the Future

Rolling with the punches has become a hallmark of fundraising over the last few years; riding the waves of pandemic, [...]

November 15, 2022 | 3 min Read