Kate Averett Anderson

Brand Content Manager at Blackbaud

Kate Averett Anderson is a writer, content strategist, and independent curator with years of experience in nonprofit marketing. As Brand Content Manager at Blackbaud she brings you the latest trends and insights from the experts at Blackbaud and our partners across the social impact community.

Articles by Kate Averett Anderson

End-of-Year Giving

AI Prompts to Jumpstart Your End-of-Year Fundraising

So, it begins… your year-end-campaign message writing session: You stare at the blank page, open last year’s materials for inspiration, [...]

August 22, 2023 | 5 min Read

Digital Marketing

Unraveling the Threads App for Fundraisers

Modern fundraising depends on meeting your supporters where they are. Increasingly, those spaces are virtual and constantly evolving. Threads, a [...]

July 18, 2023 | 4 min Read

Data Health

Data Governance: The Key to Strategic Planning

Data is power and behind every data point is a human story. Your data tells you who is supporting your [...]

April 11, 2023 | 2 min Read

artificial intelligence

ChatGPT: A Fundraising Perspective on the AI Tool

As a nonprofit fundraiser, you’ve probably asked yourself whether artificial intelligence fits into your engagement strategy. What are the capabilities [...]

March 14, 2023 | 3 min Read

Major Gifts

Why Major Gifts Should Drive Your 2023 Development Plan

At the heart of fundraising are the supporters who believe in your cause and want to place their trust, and [...]

January 17, 2023 | 3 min Read

Man checking on his smartphone with his laptop open.

Donor Cultivation

Recession-Proofing Is Just the Beginning: Building a Savvy Strategy for the Future

Rolling with the punches has become a hallmark of fundraising over the last few years; riding the waves of pandemic, [...]

November 15, 2022 | 3 min Read

Tree in the middle of a open-air staircase.

Outcomes Measurement

Leveraging the SDGs to Maximize Your Impact

When measuring your impact, you probably do so in relation to the specific needs of the community you serve, but [...]

October 31, 2022 | 2 min Read

Donor Cultivation

Show Me the Data!: Discovering Your Value Prop

As a nonprofit organization, your mission statement is your guiding light. It is at the heart of every grant you [...]

October 4, 2022 | 4 min Read

Digital Marketing

Chasing Sasquatch: Assessing Your Organization’s Marketing Maturity

How do you know that your marketing strategy is effective? No matter the size of your organization or the scope [...]

September 6, 2022 | 5 min Read