Kathryn Hall

Product Marketing Manager at Blackbaud

Kathryn Hall began developing web-based applications in 1996, and in this capacity has worked with leading nonprofits as well as Fortune 500 ecommerce and telecommunications companies. As a web producer, consultant and product marketing manager at Blackbaud, she has worked with hundreds of nonprofits, from international charities to local organizations, helping them optimize their use of software, analyze performance, and deploy best practice strategies. When not working, Kathryn enjoys climbing tall buildings, bicycling the Midwest, and traveling the world, with a special emphasis on South Africa.

Articles by Kathryn Hall

artificial intelligence

Join the AI Revolution: Build Your First Low-Code Fundraising App

If you work for a nonprofit and want to learn how to use artificial intelligence (AI) and low-code automation to [...]

February 26, 2024 | 5 min Read

A group of 5K participants at a nonprofit fundraising event

Event Planning

How Can I Raise More Money with My 5K?

The 2016 Blackbaud Peer-to-Peer Fundraising Study gives us interesting insights into different types of fundraising events, like how to raise more with 5Ks.

November 14, 2017 | 3 min Read

Digital Marketing

A Nonprofit’s Guide to #GivingTuesday and End of Year Fundraising

To help you finalize your route to end-of-year fundraising success, here are steps to drive acquisition, cultivation, & participation, during the giving season.

November 2, 2017 | 4 min Read

Digital Marketing

What Can Our Past Tell Us About Our Future?

Here are some of the best ways to get started peering into your past to better understand – and even change – your future!

May 20, 2015 | 2 min Read

Digital Marketing

Five Ways to Ensure Your Event Makes Headline News

Walk into a coffee shop in any size town, and you will see a bulletin board chock-a-block with posters for [...]

August 23, 2013 | 4 min Read

Game over? Tagging runner out in baseball

Digital Marketing

4 Ways to Boost Retention Using Post-event Communications

With apologies to Yogi Berra for the mangled quote, in the world of peer-to-peer fundraising, an event ain’t over, even [...]

June 27, 2013 | 4 min Read

Digital Marketing

Raising Money Using Social Media: Five Ways to Support Peer-to-Peer Fundraisers

In 1860, the Pony Express was the fastest means to communicate from coast to coast in the United States. A [...]

February 22, 2013 | 3 min Read

Task Based Fundraising for Peer-to-Peer Events

Event Planning

Event Fundraising Contests That Will Blow Your Mind!!

Instead of asking participants to raise a [insert $ amount here] ask them to complete a series of tasks that will lead to them raising more money. A key point to remember is that these contests are about encouraging people to take specific actions, not always about the amount of money people raise. They work because we know that very successful peer to peer participants exhibit behavior that correlates to higher fundraising. They:

February 29, 2012 | 5 min Read