Leigh Brown Perkins

Leigh Brown Perkins, senior content marketing manager for data intelligence and fundraising at Blackbaud, loves to chase a challenge, especially if it involves sports, trivia, or her favorite tree-hugging causes. In addition to years of magazine feature writing experience, she has a background in higher ed marketing, having developed collateral for 100+ colleges and universities across the globe.

Articles by Leigh Brown Perkins

Peer-to-Peer Fundraising

10 Simple Fundraising Tips Guaranteed to Improve Effectiveness

If you're an individual raising money for a cause you care deeply about or a nonprofit organization looking for ways to equip and motivate your supporters to raise money for your fundraising event these tips will give you just what you need.

January 16, 2024 | 5 min Read

Change Management

Think Big (but Start Small) with Nonprofit Innovation

With advances in technology such as artificial intelligence, automation, and cloud services flooding the marketplace, nonprofits feel the pressure to [...]

November 30, 2023 | 5 min Read

Data Insights

10 Troubling Observations about the State of Fundraising Today

The resiliency of fundraising teams has been tested over the past few years; thankfully, organizations have been able to adapt [...]

July 20, 2023 | 6 min Read

Process Automation

Fundraiser Burnout? Try Automation to Boost Both Efficiency and Employee Morale

If your fundraising team is stressed and stretched too thin, you’re not alone. Burnout is widespread. Job cuts across all [...]

June 4, 2023 | 5 min Read

Peer-to-Peer Fundraising

How to Convert Peer-to-Peer Event Participants into Monthly Donors

If your nonprofit organization hosts a peer-to-peer event with thousands of happy participants and supporters, but you don’t have a [...]

May 31, 2023 | 6 min Read

Data Management

What Is a CRM and Why Does Your Nonprofit Need One?

If you have been asking yourself, “What is a CRM?” and “Does my nonprofit really need one?” the answers are [...]

March 27, 2023 | 4 min Read

Giving Days

How to Fundraise for a Nonprofit

Charitable giving is essential to your nonprofit, but fundraising can be one of your most daunting tasks. It requires preparation, [...]

March 22, 2023 | 6 min Read

bbcon

Nonprofit Pro’s Cheat Sheet to bbcon 2022 Virtual

As a busy fundraiser or nonprofit data professional, your calendar is already packed, so wouldn’t it be great to have [...]

October 13, 2022 | 4 min Read

Major Gifts

How to Build Your Nonprofit’s Major Gifts Fundraising Program

If your growing nonprofit has never had an official major gifts program or your existing major giving strategy needs a [...]

June 23, 2022 | 6 min Read