Articles by Shana Masterson
Insights from the 2020 Blackbaud Peer-to-Peer Fundraising Study
The Blackbaud Peer-to-Peer Fundraising Study is making its eleventh highly anticipated appearance on the desks of peer-to-peer (P2P) fundraisers everywhere. [...]
New Year, New Format for In-Person Peer-to-Peer Events (With Examples!)
Tips for holding in-person peer-to-peer fundraising events in 2021.
How to Save the Spring 2021 Peer-to-Peer Fundraising Season
Get tips on how to prepare now for successful peer-to-peer fundraising events in Spring 2021.
Going Virtual is Not Enough, Part Two: Competitive Peer-to-Peer Events
Learn how nonprofit organizations can develop competitive and effective fundraising events in non-traditional ways.
Going Virtual is Not Enough: Reimagining Traditional P2P Walks for Fall 2020 and Beyond
Learn how nonprofits can reimagine peer-to-peer events to engage supporters and raise more funds.
The Time Has Come to Reinvent Fall 2020 Peer-to-Peer Fundraising Events
How nonprofits and other social good organizations should start adapting Fall 2020 peer-to-peer fundraising events to ensure continued supporter engagement.
Harnessing Big Data to Sustain Peer-to-Peer Revenue Throughout the COVID-19 Pandemic
Learn how leveraging big data can help sustain peer-to-peer fundraising revenue for social good organizations.
Modifying P2P Campaigns When Participants Crave Social Connection
Learn how nonprofits can leverage peer-to-peer fundraising to raise crucial funds and engage supporters during current COVID-19 social distancing guidelines.
A Winning Strategy to Conquer Your P2P Challenges
The latest P2P Fundraising Study offers tips to find areas where your P2P campaign is excelling and unearth areas to improve in the year ahead.