Best of 2011—Client Success Stories
It’s always fun to recap the year with great client success stories. We had a lot this year and I wanted to highlight a few throughout 2011 that really stood out ranging from advocacy, social media gone viral, housefile growth to epic multi-channel strategies. Check out the following top 5 client success stories of 2011:
- RESOLVE
- By using Convio Common Ground and Convio Online Marketing together, RESOLVE has a complete view of constituent activity, and sends targeted messages to different audiences, ensuring they receive the right information and services at the right time.
- Supporter messages to legislators increased 177% from the previous year and increased fundraising by 12% from using a consistent online fundraising appeals schedule.
- HRC
- Utilizes sophisticated multi-channel strategies to maximize constituent engagement nationwide.
- Sent 19 million emails to supporters, 625,000 emails and 50,000 handwritten letters to members of congress as part of the “Don’t Ask, Don’t Tell” repeal.
- Sent 460,000 election-related action alert emails, generated 151,000+ constituent contacts to targeted legislators, and delivered 75,515 postcards from constituents to state senators in support of Marriage Equality in New York.
- And not to mention, they won Organization of the Year by DMANF!
- New York Public Library
- Leveraged Convio solutions to execute an integrated campaign using email, advocacy action alerts, video, social media and blogging.
- $27 million of the proposed $37 million was restored in the budget, keeping all of the libraries open an average of five days a week.
- 130,000 letters sent to the City council, and more than $144,000 donated online and nearly 28,000 actions were taken online.
- This campaign won them the Gold Award for On the Edge Campaign of the Year from Fundraising Success!
- Project On Government Oversight
- Worked with Convio User Experience team to refresh POGO’s homepage design; Website visits rose by 40 percent within three months.
- Grew its housefile from 4,500 to 13,000 using a multi-channel approach, which included organic growth, list acquisition, action campaigns and social media.
- Used Convio Luminate CRM to consolidate five years of constituent data from various sources.
- Meals On Wheels and More
- Able to build customized fields and page layouts giving donors the option to memorialize a single donation to multiple persons.
- Now can customize and send targeted communications and track contact information so they can better tailor future communications to recipients based on interests.
