Blackbaud Index for July 2011
The Blackbaud Index of Charitable Giving and The Blackbaud Index of Online Giving provide fundraisers with up-to-date data on fundraising trends and to couple that information with valuable analysis by leaders in the sector.
Blackbaud updates these indices each month and they are based on a three-month moving average of year- over-year percent changes in revenue. This makes them less sensitive to small timing issues or large fluctuations over a short period of time. The latest Index data covers the 3 months ending July 2011 as compared to the same period in 2010.
Overall Fundraising Trends
The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,361 nonprofit organizations representing $2.32 billion in yearly revenue on a monthly basis, both offline and online. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; public and society benefit; and religion sectors.
The Blackbaud Index of Charitable Giving reports that overall revenue increased by 10.8% for the 3 months ending July 2011 as compared to the same period in 2010.
Online Fundraising Trends
The Blackbaud Index of Online Giving is a broad-based fundraising index that reports online revenue trends of more than 1,805 nonprofit organizations representing $427 million in yearly revenue on a monthly basis. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; and public and society benefit sectors.
The Blackbaud Index of Online Giving reports that online revenue increased by 6.6% for the 3 months ending July 2011 as compared to the same period in 2010. That is the fourth consecutive month the Index has been positive in 2011.
