Annual Giving

How the Donor Journey Opens Pathways to Success for Annual Giving

Every annual giving fundraiser can benefit from understanding the most common donor journeys. Because circumstances out of our control, such [...]

September 15, 2025| 6 min Read

Donor Cultivation

Donation Form Best Practices: Tips to Convert More Donors and Increase Gift Size

July 7, 2025| 5 min Read

Direct Marketing

5 Reasons Text Messaging Should Be in Every Fundraiser’s Toolbox

June 27, 2025| 3 min Read

Community Engagement

How Can I Raise More Money with My 5K?

June 11, 2025| 5 min Read

Donor Cultivation

The Biggest Challenge for Fundraisers: Getting That First Prospect Meeting

June 6, 2025| 6 min Read

All Fundraising Posts

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    Digital Marketing

    188 Billion Emails Sent A Day

    Yesterday a friend told me that we send about 188 billion emails a day. I did digging and found all kinds [...]

    March 16, 2012 | 3 min Read

    Digital Marketing

    Transmedia Storytelling at SXSW Interactive

    This week at the 2012 SXSW Interactive Conference, I noticed another theme that is a facet of multichannel communications: Transmedia Storytelling. I had the luck of choosing two adjacent sessions that focused on transmedia storytelling, which really got me thinking about what this means to organizations and how it fits in with a broader communications strategy. While an official definition may be arguable, I would define transmedia story telling as a technique in telling a story where multiple platforms or channels are necessary to tell the whole story. Conversely, Multichannel communications focuses on coordinating a campaign or appeal across multiple channels. They are similar but I believe the nuanced differences are important. [...]

    March 12, 2012 | 2 min Read
    the ENGAGE blog

    Professional Development

    Advice for Women Leaders

    According to the US Department of Labor, in 2010 “the median weekly earnings of women who were full-time wage and [...]

    March 8, 2012 | < 1 min Read

     

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    Task Based Fundraising for Peer-to-Peer Events

    Event Planning

    Event Fundraising Contests That Will Blow Your Mind!!

    Instead of asking participants to raise a [insert $ amount here] ask them to complete a series of tasks that will lead to them raising more money. A key point to remember is that these contests are about encouraging people to take specific actions, not always about the amount of money people raise. They work because we know that very successful peer to peer participants exhibit behavior that correlates to higher fundraising. They:

    February 29, 2012 | 5 min Read
    the ENGAGE blog

    Direct Marketing

    The TED of Direct Marketing

    Recent research suggests that economic and policy changes over the last five years are continuing to make things difficult for [...]

    February 27, 2012 | 2 min Read

    Digital Marketing

    Let’s get this party started!

    When are you most excited about something?  It could be a new shirt, a party, a concert, etc… We tend [...]

    February 24, 2012 | 2 min Read
    the ENGAGE blog

    Community Engagement

    Locking in High-Level Commitments

    You work hard to get people’s attention. You hone your story and shout it from the rooftops. You market your [...]

    February 22, 2012 | 3 min Read
    the ENGAGE blog

    Digital Marketing

    Sometimes inspirational quotes aren’t enough

    Getting reinvigorated when the universe is conspiring against you. [...]

    February 17, 2012 | 3 min Read
    Laptop screen with data trends and charts.

    Disaster Response

    2011 Online Giving Trends

    Blackbaud released its 2011 Online Giving report today. The report combines findings from The Blackbaud Index of Online Giving with [...]

    February 16, 2012 | 2 min Read

    Data Insights

    From Our Hearts to Yours

    A few years ago, USNews.com called the prospect research, “the best-kept-secret” – one of nonprofit’s “hidden heroes.”   Well, I didn’t [...]

    February 14, 2012 | 2 min Read

    Digital Marketing

    Mobile Donation Forms

    When I say, “mobile donation” you probably think about text-to-give. I assume that because when I Googled the term*, that’s [...]

    February 6, 2012 | 2 min Read

    Event Planning

    Help, my event committee needs a make over!

    Dear Amy, I’m in the process of putting together my 2012 Walk committee.  Last year, my committee was not as [...]

    January 31, 2012 | 3 min Read
    Segmentation is Key

    Event Planning

    The #1 Way to Raise More Money Through Peer-to-Peer Fundraising Events

    To get the most from your event this year, it’s important to realize that your participants are a diverse group and you need to speak to each group differently. Sending one-size-fits-all event update isn’t going to cut it anymore. You have to target each audience with a tailored message – one that speaks to them.

    January 25, 2012 | 3 min Read

    Digital Marketing

    Scanning for Good: 5 Reasons QR Codes Are a Safe Option for Nonprofits

    At last year’s Blackbaud Conference for Nonprofits, Allison Nassour and I presented to a full room on the topic of [...]

    January 11, 2012 | 2 min Read
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