Fundraising

Learn best practices and tips for dynamic fundraising strategies that help you reach new supporters, retain existing ones, and better tell your impact story.

Sector Trends

The Status of Fundraising 2024: Global Research Highlights

Amid ongoing economic uncertainties and the global pandemic aftermath, nonprofits have had to navigate a lot of change in recent [...]

September 18, 2024| 6 min Read

Annual Giving

Unlock Millions in New Funding via Stock Donations

September 11, 2024| 4 min Read

Annual Giving

Creating an Incredible Annual Report for Your Organization

August 16, 2024| 5 min Read

Donor Management

How to Build a Culture Around Your CRM and Use it for Growth

August 12, 2024| 4 min Read

artificial intelligence

AI Can Be Your Most Powerful Tool for Growing Midlevel Giving

July 19, 2024| 6 min Read

All Fundraising Posts

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    the ENGAGE blog

    End-of-Year Giving

    Is it October already?!? Get ready for end-of-year

    Fall is in the air, leaves are starting to change color, temperatures are cooling down and, although it may be [...]

    October 4, 2010 | 4 min Read

    Digital Marketing

    10 Tips to Jumpstart Your Nonprofit Social Media Plan

    10 Tips to Jumpstart Your Nonprofit Social Media Plan from Convio, PayPal and the ASPCA [...]

    September 23, 2010 | 2 min Read

    Digital Marketing

    Quality, not just quantity

    Recent changes at ISPs and Gmail make it more important than ever that you segment your house file and pay attention to your subscribers' behavior. [...]

    September 14, 2010 | 3 min Read
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    Online Giving

    Accountability is Crucial – 4 Tips for Nonprofits

    Donors represent one of the most important (if not the most important) segments of many nonprofit organizations. These donors are [...]

    August 25, 2010 | 2 min Read

    Digital Marketing

    Single Channel Communication is Dead

    Direct mail is dead. Email is dead. TV and radio are dead. Face to face is dead. Telegraph is dead. [...]

    August 11, 2010 | 3 min Read

    Data Health

    Standardizing Entry Points for Data Collection

    Take a moment to think about the entry points for data collection within your organization.  Is the data that you [...]

    August 9, 2010 | 4 min Read

    Planned Giving

    Marketing Planned Gifts to Women

    It’s estimated that women donors do now or in the near future, will control between two-thirds and three-quarters of all [...]

    July 20, 2010 | 2 min Read
    the ENGAGE blog

    Event Planning

    Eeyore’s Guide to Event Fundraising

    This post explores opportuntites to engage users who choose note to participate in fundraising events. [...]

    June 24, 2010 | 3 min Read
    Facebook app on a smartphone next to a laptop.

    Digital Marketing

    A Guide to Facebook Social Plugins for Nonprofits

    You might have read about the recent changes Facebook made. Or maybe you’ve seen changes appearing on one of the [...]

    June 8, 2010 | 3 min Read
    the ENGAGE blog

    Digital Marketing

    What is your web site’s visual hierarchy?

    What catches your eye when you look at your web site’s homepage? What is the first thing you see and the first thing you want to click on? These are questions we almost always ask during a usability test to ensure our visual hierarchy is coming through clearly and consistently. Think of the visual hierarchy as the pecking order of a page’s content, providing cues as to what’s most important. If your organization wants, first and foremost, to bring in donations, then a compelling ask should rank high in your list. Maybe you’d rather get visitors to take an action alert or read a new study you’ve published. Your visual hierarchy should reflect your organization’s goals, whatever those may be at the time. Take a look at the Blockbuster web site. Since Netflix arrived on the scene, one of their goals is likely to obtain subscribers to the DVD-by-mail program. From their homepage, the first thing I see is the “Try it free” button on the “Movies Delivered” promo. The “Learn More” for Blockbuster On Demand also stands out, which is likely reflective of another one of Blockbuster’s goals. The Jewish National Fund site also demonstrates a good visual hierarchy. My eyes are drawn to the “Donate” button in the top navigation bar and the graphic in the “Plant a Tree” promotional box, both of which are major goals for the organization. Many of you may be so used to looking at your web site that you may not see a visual hierarchy anymore. Or, the one you do see may be artificially influenced by what you know is most important. In that case, have a friend take a look at your site and tell you what they see first. You could try a “5-second test” where you display the homepage for 5 seconds, then close it and ask your friend to write down what they remember. If their list does not correspond to your organizational goals, then consider rearranging the page or redesigning certain elements. You’re likely to see more clicks and actions taken as a result. [...]

    May 19, 2010 | 2 min Read

    Digital Marketing

    Spring Cleaning Your Website

    Getting a handle on your website clutter can be a lot like spring cleaning your closet. And sometimes, you have to throw some pieces out. [...]

    May 19, 2010 | 2 min Read

    Digital Marketing

    7 Tips for Successful Online Fundraising

    The folks at Epic Change continue to do great things using the web as their medium. On mothers day 2010 [...]

    May 10, 2010 | 4 min Read
    the ENGAGE blog

    Digital Marketing

    From 10NTC: 7 Key Lessons for Integrated Multichannel Fundraising

    Multichannel is the word du jour during the NTC conference in Atlanta @10NTC, but what considerations should nonprofits make before [...]

    April 10, 2010 | 3 min Read

    Digital Marketing

    Do You Know Your Supporters?

    Nonprofits have an interesting challenge facing them. The ever growing social networking landscape makes it difficult to know if an [...]

    April 8, 2010 | 4 min Read
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