Golden Rule of Stewardship
The best source for your next gift is the person who gave you your last gift. Sounds easy right?
But according to the Fundraising Effectiveness Project (FEP), in 2008 for every $6 raised by charities, they lost $5 through attrition and the 2009 numbers didn’t look any better – with $6 lost through attrition for ever $4.50 raised. If your losses are outpaced by your gains, how much are you actually accomplishing?
The longer you keep your donors and cultivate them effectively, the more they will give over time. As advocates, volunteers, through upgraded gifts, legacy investments and sustained giving. Two simple words can ensure you’re getting off on the right foot: thank you. We all like to think we’re showing donors how much we appreciate their generosity, but there are some simple steps you can follow to master the art of appreciation:
- Make sure your thank you is prompt, accurate and sincere. Try to acknowledge a gift in a meaningful way within 24-48 hours of receipt.
- Be transparent and provide insight as to how the gift was used. Show the gift in action and detail results. If possible include a personal touch, whether it’s a photo of your founder or someone the organization has helped through the mission.
- Acknowledge that the gift will be used as the donor intended – this is key.
Interested in learning more? Join us at today’s Convio Summit for the Golden Rule of Stewardship (2:45 p.m. Harborside Saloon E) or flip through the slides below. A simple “thank you” can be the spark that lights your moves management efforts.
