Data Dictionary: Variables and Analytical Learning
Analytics can be overwhelming or confusing without the proper context. This month, I will attempt to explain what some of that crazy jargon is.
What’s All The Fuss About ROI?
Jargon in fundraising analytics seems to be all over cyberspace, and this blog will help explain one of the most commonly used terms, Return On Investment (ROI)
A Fundraisers Take on the 6 Principles of Persuasion
According to the science of persuasion, based on research by Dr. Robert Cialdini, there are six principles that make you more persuasive. These principles apply to anything really, but for our work let's look at how they apply to fundraising.
6 Tips for Improved Prospect Data Collection
Alleviate anxiety, stress or resistance your gift officers may be experiencing when asking for consistent and relevant data entry with 6 easy steps. [...]
Top 3 Fundraising New Year’s Resolutions
There are actually only three ways to raise more money.
Living in a Virtual World
Virtualization is all about maximizing the technology resources you have at hand to create a whole that is significantly more powerful than it’s individual parts – and is infinitely scalable.
Get to Know the Bestow Community
I’m often asked by new and seasoned planned giving professionals alike, “What’s trending in planned giving?” The question is too [...]
10 Online Fundraising Insights
A couple weeks ago we released our 2012 Online Marketing Nonprofit Benchmark study. More than a few people have called [...]
Mobilize Those Mobile Eyes Again
In part 1 of Mobilize Those Mobile Eyes, I wrote about the different facets of the mobile channel that your [...]
Mobilize Those Mobile Eyes
Confession time: not more than ten years ago I was one of those people who said I would never have [...]