Facebook is Great, but Does it Really Work for Fundraising?
Last weeks post highlighting a few statistics from the business world seems to have resonated with readers here. That got [...]
Art of the Ask: 10 Steps to a Yes!
A how to guide for fundraisers to solicit major gifts [...]
Blackbaud Headed to SXSWi 2011
It’s that time again. South by South West Interactive 2011 is upon us. There are a ton of great activities, [...]
Thoughts from EMSA 2010
The week before last, I was lucky enough to attend the Email Marketing Summit Australia 2010 (EMSA). It was fantastic [...]
Social Media Strategy: ChildFund International
ChildFund International recently went through a complete rebranding. As part of that rebranding effort they decided to be much more [...]
Shades Of Gray: Social Media and Prospect Research
On October 7, Kate Lindsay Breck posted a provocative blog about the ethics of using information gathered from social media [...]
Quality, not just quantity
Recent changes at ISPs and Gmail make it more important than ever that you segment your house file and pay attention to your subscribers' behavior. [...]
Single Channel Communication is Dead
Direct mail is dead. Email is dead. TV and radio are dead. Face to face is dead. Telegraph is dead. [...]
Rapid Response at Critical Times of Need – An Essential Guide with Real World Examples
Rapid Response at Critical Times of Need – An Essential Guide with Real World Examples [...]
Direct Mail Is Not Dead
Direct mail is not dead and I can prove it. In January of 2009, I started a little project to [...]