Quality, not just quantity
Recent changes at ISPs and Gmail make it more important than ever that you segment your house file and pay attention to your subscribers' behavior. [...]
Eeyore’s Guide to Event Fundraising
This post explores opportuntites to engage users who choose note to participate in fundraising events. [...]
From 10NTC: 7 Key Lessons for Integrated Multichannel Fundraising
Multichannel is the word du jour during the NTC conference in Atlanta @10NTC, but what considerations should nonprofits make before [...]
Rapid Response at Critical Times of Need – An Essential Guide with Real World Examples
Rapid Response at Critical Times of Need – An Essential Guide with Real World Examples [...]
Making the most impact for Haiti relief: avoiding fundraising fraud during crisis
Lessons learned from Haiti's crisis and how you can protect yourself and your organization from online scams. [...]
Donation Form Usability
Jakob Nielsen is considered the leading expert on website usability in the world. His firm, the Nielsen Norman Group, does [...]
Bragging on my Farmer’s Market—Williamsburg wins American Farmland Trust contest
Willliamsburg, Virginia is America's #1 Farmers Market! American Farmland Trust held the first ever America’s Favorite Farmers Markets™ contest to raise national awareness about the importance of supporting fresh food from local farms and farmers. [...]
Why Twitter Matters
The Social Networking tool Twitter has become a mainstay in my daily routine. In my line of work (nonprofit consulting) it’s [...]
Tools Galore in Online Communication – Women Who Tech 2009
Tools Galore in Online Communication - Women Who Tech 2009 panel featuring the Director of New Media for the Democratic National Committee, Idealware and Google Earth Outreach. [...]