The Role of AI in Corporate Social Impact


Andrew Troup, Director of Giving & Engagement at Blackbaud, speaks with Brandolon Barnett, Head of Innovation & Philanthropy at Giving Compass, about the merging of artificial intelligence (AI) and social impact. What are the opportunities for AI and what are the potential pitfalls?

Topics covered in this episode:

  • The rapid evolution of artificial intelligence
  • Experimenting with user testing
  • The donor’s journey using AI
  • Leveraging AI tools for annual reports and donor outreach
  • Creating consumable content for machines
  • Importance of cyber security
  • Risk of AI in job replacement

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“We really need to be cognizant of the risk of creating a kind of feedback loop. What happens when AI is learning from the data that’s online?”

“You would be surprised how many organizations of all sizes put out annual reports […] through their website or through pdfs that aren’t easily machine readable and you really have to start thinking about, ‘Can ChatGPT or similar tools read our annual report?’”

“AI is really uniquely positioned to provide a lot of opportunity, especially for those that have not typically had that opportunity in the past to access or to leverage technology.”