Planning a Successful GivingTuesday Campaign


GivingTuesday isn’t a new or unexpected event, but some organizations struggle to make the most of it. Whether it’s learning how to better engage supporters or improving results over previous years, standing up a successful campaign may seem overwhelming. With 2021’s GivingTuesday coming up sooner than you may think, Sophia Latto joins the podcast to give expert advice on what organizations can do to seize the GivingTuesday and make it a repeatable success.

Topics Discussed in This Episode:

  • What Sophia would tell organizations about starting their planning for 2021
  • The importance of engaging imagery
  • How to prepare in advance
  • Communication cadence and frequency
  • Strategy and segmentation
  • How to improve past GivingTuesday performance
  • Setting attainable goals
  • Thanking your donors

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Sophia Latto

Blackbaud’s GivingTuesday Toolkit


“It’s important to connect a personal story about real people with your impact for GivingTuesday.”

“I always think of GivingTuesday as being the kickoff to end of year fundraising.”

“Keeping it simple will help you keep everything streamlined.”

“Think in terms of engagement and build that relationship and that goodwill with your constituents before you hit them with hard asks.”