Recurring Giving and Donor Retention


Trends in giving and donor retention are an important topic in the fundraising landscape, and at this time of year, it’s a good idea to take a look at what’s been happening in the fundraising world. Looking closely at giving and donor retention now with help you get a handle on end-of-the-year giving and some clarity about what will be coming in the new year. Listen in to this episode to hear from Erica Wassdorp about current fundraising trends, how online giving has developed in different kinds of organizations, and how to handle benefits for recurring donors.

Topics Discussed in This Episode:

  • Standout trends in the overall fundraising landscape
  • How picking up new donors, even at lower amounts, creates opportunities for recurring giving
  • Where the focus on recurring giving has come from
  • The history of recurring giving in certain kinds of organizations
  • The proliferation of online giving
  • Which groups to start with when it comes to moving to recurring gifting
  • The benefits of recurring giving for donors
  • Why you should keep monthly donation benefits simple
  • Finding a driver for your goal

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Erica Waasdorp

Blackbaud Institute Retention Toolkit


“We have to tell them that they can make a difference even when it’s with a smaller recurring gift.”

“I think the other piece that has really helped with that, of course, is the whole digital, online opportunities.”

“The only promise you want to make to your new monthly donor is that they’re going to get updates from you.”